What They Buy   
 
Exclusive Industry Influencers
93% of the attendees at the Show took action! 

75% requested information or pricing be sent to them
50% selected specific products/suppliers for future purchase
19% had already made a purchase just weeks following the Show

Types of Incentive Programs Used (or plan to use)
7,392 Business and corporate gifts
6,450 Employee incentive or recognition award
5,320 Consumer or customer promotions
6,047 Dealer or sales incentives

Types of Awards Currently Used
55% Merchandise incentives and awards
50% Promotional products/ad specialties
44%  Group and individual travel incentives
35% Gift certificates and debit cards
42% Meeting sites/services
34% Cash

Incentive Travel/Meeting Group Sizes
2,775 Individual Travel
3,619 Less than 50
3,658 50-199
2,558 200-500
1,750 Over 500


Merchandise Categories
49% Electronics
44% Apparel & Accessories
42% Food & Beverage Gifts
37% Writing & Desk Accessories
37% Clocks & Watches
37% Luggage & Leather Goods
36% Sporting & Recreational Goods
35% Cameras & Photo Equipment
33% Trophies, Plaques, & Awards
27% Books, Movies, Music
23% Tools & Hardware
19% Fine Giftware & China
18% Home Appliances & Furnishings
Travel/Meeting Service Categories
57% Accommodations
36% Official tourist organization
35% Transportation
33% Special event venue
31% Cruise line/yacht charters
24% Ground logistics
21% Meeting services
17% Incentive company

International Incentive Travel/Meeting Destinations
4,387 Canada, Mexico, & Caribbean
3,663 Europe
2,426 Pacific/Asia
2,224 South/Central America
1,531 Africa/Middle East

Sources Used to Purchase Merchandise and/or Travel
60% Direct from the Manufacturer
52% Direct Purchase - Airline, Hotel, etc.
35% Promotional Products Distributor
29% Premium Representative
27% Full Service Incentive Company
22% Local Retail Store
21% E-commerce (Internet)
18% Premium Jobber/Distributor
12% Mail Order House
8% Retail Travel Agency
8% Sales Promotion/Advertising Agency


Note:
This data was obtained from the 2005 - 2006 final registration records and a 2004 survey conducted by Exhibit Surveys, Red Bank, NJ.

“I’m working on several sales incentive programs and product launches that can include up to 11,000 products ranging in type and price from very inexpensive to big awards with European destinations. Top prizes I am looking for are in the $2,500 range. It’s a great benefit to be here and to talk with others in the industry and share ideas...”

Paul Waclawski
Director, Pfizer Global Pharmaceuticals



“Asking questions, seeing quality items firsthand and meeting with key people helps us do a better job throughout the year. Coming to the Show actually saves time over just looking at catalogs or searching the internet. We plan to buy from exhibitors we met here within the next few weeks.”

Bianka Cabreja
Marketing Manager, Anheuser-Busch, Inc.



“There’s a great benefit to being here at the Show. Serious business is conducted here, but it’s also a fun Show. It’s great to get out of the office and focus on what I need to get done here. One of the programs I’m working on includes bringing 600 people to Maui and providing them with room gifts and other products. I definitely find things here that I would not have thought of otherwise.”

Christine Reppert
Marcom Manager, Firestone Building Products Company